The result lends the mill’s decades-old practice of constructing luxury materials with Rhone’s signature performance technology, both then processed by hand-crafters in Portugal with a technique that allows to jacquard knit different patterns and colors. Rhone worked with a family-owned factory north of Milan, Italy to create a game changing fabric for the commuter dress shirt. Currently, Rhone is sold in all Equinox and Barry’s Bootcamp locations and select Nordstrom stores. The designer and Rhone’s Chief Product Officer, Kyle McClure, even tested the shirt running 10 miles in Croatian summer heat! I have been waiting for this moment for sometime now.įounded in 2014, Rhone is premium activewear that is “Made for Men.” Designed to fill the void in the activewear market between big box retailers and high-end yoga brands, Rhone engineers products specifically for men that look good, feel great and perform better regardless of the activity. The brand has recently launched a game-changing dress shirt as part of their beloved Commuter Collection, breaking the mold of men’s dress clothing with their signature performance wear technology. The luxury knit dress shirt fabric is from mills in Italy and handcrafted in Portugal through a machine process that allows to jacquard different knit patterns and colors. In large part, these technical improvements in performance were made possible by learning through sensory feedback. Such awareness may help people to bring a positive consumer response at point of sale. Very simply defined, Rhone is a premier men’s performance lifestyle brand, that by in use of textile instrumentation technology, is meant to increase an individual's level of awareness of his shirt. Despite the theories that purport to explain the phenomenon of fabric technology, it is still a controversial area of study within textile mills around the world. That is, with regard to the phenomenon of technology, at one level, individuals become cognizant of fabric attributes, and at another level, they experience how the garment feels on their skin. To help resolve the controversy, it may be necessary to accept a position similar to that expressed by your target audience. In addition, available experimental evidence appears to support, at least to some extent, each side of the argument. Each theory has its advocates and its opponents. As you can see, the definition or theory performance wear is as controversial as the phenomenon itself. However, the new approach considered to be more acceptable, in the restoration of shirts, could not be produced solely with technology but rather better explained in terms of positive attitudes, motivations and expectancies from consumers. It is without question that research has added considerable information to the study of technically advanced fabrications. For how should our faculty of knowledge be awakened into action did not newly developed products affecting our senses partly of themselves produce representations, partly arouse the activity of our understanding to compare these new items, and, by combining or separating them, work up the new material of sensible impressions into that knowledge of fashion which is entitled experience, and with experience all our knowledge begins. There can be no doubt that our knowledge begins with experience.
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